Psyop, the New York-based VFX and animation studio responsible for spots like Coca-Cola’s “Happiness Factory” has merged with an Israeli-based acquisitions company for $10 million in cash and $20 million in stock. Based on the agreement, executive producer Justin Booth-Clibborn becomes CEO of the new venture, which could get an additional $14 million in cash and stock if performance goals are reached over the next three years. Representatives from Psyop declined to comment.
The deal is essentially a merger with a company that’s already public. Fortissimo is a Special Purpose Acquisition Corporation, or SPAC, a company set up so general shareholders can function like private equity firms and offer IPO-like deals to companies of their choosing.
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